FindWay: Navigation App


UI/UX Design (2021)
Affinity Designer, LumaFusion, Medly app



When tasked with imagining an original wayfinding system, I decided to explore beyond traditional signage and instead envisioned a holographic app that relies on accumulated personal and GPS data to provide personalized recomendations based on the user’s preferences and tendencies. 

Inspired by today’s most successful navigation tools, FindWay is user friendly, incorporates elements of play, and turns the chaos of commuting in large cities into order.






Official Advertisement

Below is the final commercial for FindWay, shot on iPhone X.





The Process Stage

This video offers a glimpse into my process for creating the final advertisement for FindWay, detailing the initial concept, the development of the brand identity, and the editing of the final advertisement.